​It's your money, keep more of it.

The advent of the internet has changed how we live, work and shop. It's a new world and we're not going back to the old one. Businesses that are unwilling to change are being replaced: Uber and Lyft have challenged taxi and car rental companies, AirBnB competes with the hotel industry and Amazon is forcing brick and mortar stores change or risk going out of business.

But most of the real estate industry continues a decades old business model of the 5-6% sales commission. And behind the modern websites and technology, it is still largely driven by the idea that real estate brokers are 'the keepers of the information' and they don't willingly want to give up control. This ignores that it no longer is the only source for information about property listings and if they continue in their old ways of thinking, then the world will just go around them.

It's time to rethink what real estate brokerage services should cost in the information age. Luna Realty is a small, independent real estate brokerage that provides experienced, professional services, embraces innovation, believes in 'out the box' thinking and specializes in representing sellers.
1.5 to 3.7% Total Commission and Full-Service
It's your money, you should have say in what you want to offer for a commission.

Here are your options:​
  • ​​Luna Realty charges 2%, of that .9% goes to Luna Realty and the Buyer's Broker gets 1.1%. (This is reverse of the typical commission split where the listing broker gets the larger share.)​
  • If because of market conditions or motivation, you want to offer buyer's brokers a commission of more than 1.1% (for example: 2% or 2.5% or 2.8%), Luna Realty's share of the commission  remains .9% - that would make the total commission 2.9% or 3.4% or 3.7%. 
  • If Luna Realty, or you (the seller), find the buyer and no commission is due to a buyer's broker, then the total commission is 1.5% of the selling price.
  • If you're a For Sale By Owner and already have a buyer and have agreed to all the basic terms of the sale (price, inclusions, closing date, etc.), Luna Realty charges 1% of the selling price to write the contract, help resolve inspections, etc., and complete the closing.
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Boulder County courthouse from the Pearl St. Mall
 Full Service, Not "Do It Yourself" Real Estate.

 Services include:
  • A tour of your property to gather information for listing it (dimensions, etc.) and suggestions to get it ready to put on the market.​
  • An opinion of your property's current market value based on recent sales, current listings and market conditions.
  • A detailed estimate of costs of selling and your net proceeds.
  • Creating specific showing instructions based on your situation which will be used by Centralized Showing Services to schedule showings.
  • Automated emailed showing notifications and any feedback provided by the showing brokers.
  • Depending on where your property is located, entering it in either the IRES or REColorado MLS systems or both.
  • Your property will also automatically be entered into either Coloproperty.com (IRES listings) or REColorado.com, and Realtor.com and Zillow. And through ListHub and IDX it will be distributed to numerous real estate websites.
  • Automated emailed MLS updates to keep you up to date about competing properties.
  • A yard sign with a custom sign rider (for single family home listings) or a window or balcony sign for condo listings (where allowed by the HOA).
  • The current version of the Sentrilock electronic lockbox which provides a higher level of security than the typical 'combination' lockboxes, and a history of when it has been opened.
  • Electronic document signing via DocuSign - a safe and widely used service for signing documents from you computer, tablet or phone.
  • Advise, problem solving and attention to details throughout the entire process - from listing through closing.
  • And most important, 39 years of experience as a real estate broker in the Boulder/Denver Metro area. 
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Contact me:
If you're planning to sell your house or condo, are willing to think 'out of the box' and don't think it should cost 5% or 6% to have professional, experienced representation, please call or email me, I'll be happy to explain how I work and answer your questions.

Richard Luna
Broker/Owner
(303)931-5625
richard@lunarealty.net